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How will Google for Jobs Affect Employers?
Google’s new service should positively impact employers by helping put their job listings in front of more candidates. This means it will be more important than ever to have a reliable screening process in place given the likelihood of higher application numbers. A major role of recruitment will be, as it always has been, to pick the cream of the crop from the candidate pool and allow internal teams to focus on their day-to-day operations. Recruiters will also be a useful resource for determining a candidate’s suitability for a role in terms of softer skills that may not appear in a jobs listing, such as interpersonal skills and approachability.
Google for Jobs will also increase the likelihood that employers will see more superstar candidates applying for their roles thanks to them finding more appropriate jobs listings online. This is great news for employers, but it will also mean that the top candidates will likely be put in front of competing businesses and be receiving multiple job offers. Any organization’s employer value proposition (EVP) will be imperative in attracting top talent, and employers will need to ensure that a positive ongoing relationship with desirable candidates is maintained. This relationship management will be best handled by recruiters, who can facilitate and nurture candidate relationships when internal staff simply don’t have the time to do so.
While Google’s new functionality is ideal for job seekers looking for highly relevant roles in their area, it lessens the chances that candidates will be searching for jobs outside their local region. Employers will still need to turn to recruitment agencies with global reach to ensure they have access to top talent across the globe, especially in areas where there is a skills shortage locally. Google for Jobs is certainly set to shake up the world of job searching and recruitment, and it will herald a positive shift for job seekers and employers alike. Recruiters will be key partners in ensuring a smooth transition for organizations – finding and securing the best candidates in a market where competition is fiercer than ever, and fostering positive relationships with top talent.
Have more questions about Google for Jobs and how it will impact your business, speak to a Michael Page recruitment specialist today.