Strategy
Wincor Nixdorf's core focus is to optimize customer-facing processes, particularly for businesses with extensive branch outlet structures. They provide an extensive portfolio of automation and self-service products, point-of-sale hardware and associated software as well as consulting and other services. Their solutions help customers improve their service to end-users and reduce their branch and store costs. The strategy for continued profitable growth is characterized by these objectives:
Expansion of the Core Business and Core Competencies
Products
Wincor Nixdorf's hardware offering, which focuses on automation and self-service systems, has successfully gained market share over the years, based on shipments of automated transfer machines (ATMs) and programmable electronic point-of-sale (ePOS) systems. By focusing the development efforts closely on customers' needs and concentrating on the core competencies such as mechatronics, the company has secured an excellent position in the areas of technology and innovation. They are countering fierce competition with products that they continue to develop and manufacturer with the most modern techniques. To benefit above average from the stable market growth for its products, they are striving to expand the product offerings still further and continue to be the most important point of contact for customers regarding new technologies for automation and self-service systems.
Solutions and Services
The strength of Wincor Nixdorf lies in the ability to combine hardware with software and services in a way that allows providing integrated total solutions for optimizing processes. Wincor Nixdorf is the expert in integrating these IT-based process innovations into existing IT environments. The service-led areas of business include implementation-related consulting services, software for branch and store applications and integration software as well as hardware maintenance services covering the entire life-cycle. They have successfully expanded these areas of business, which are called solutions and services, to around 40% of net sales and expect increasing demand for both in the future, leading to further growth opportunities.
Worldwide Business Expansion
Wincor Nixdorf has steadily transformed from an equipment manufacturer focused on the German market to an international provider of total solutions. From a solid base in Europe, they will continue to expand the international activities and exploit global growth opportunities.
The goal of the international expansion is to offer existing customers products and services on a worldwide basis and to work with them as they expand into new markets. At the same time, they aim to win new customers both regionally and locally. As part of the "Road to the Top" program, which concentrates on key countries, specific measures are defined in those countries of strategic worldwide importance.
Tapping New Growth Potential
By applying new technologies and driving innovation forward, Wincor Nixdorf aims to expand its existing business still further and tap new potential. They are already operating successfully in several areas, including hotels and hospitality, service stations, lottery systems, reverse vending systems and postal service businesses. The company also plans to use its expertise and existing product base in the banking and retail businesses to achieve further growth in these new areas and boost their contributions to net sales. In this way, they intend to achieve greater economies of scale.
Moreover, Wincor Nixdorf aims to expand its business activities by moving into new areas. Growth opportunities exist particularly in the area of outsourcing services, which include the operation and maintenance of extensive ATM networks and the entire IT branch infrastructures of banks. The company's comprehensive outsourcing offer includes facility and IT estate management, operation of self-service systems and management of data centers and networks.
