Role details

Acquisition Marketing Manager

New York   •  Permanent

Bullet points

  • Global fashion brand seeking Acquisition Marketing Manager
  • Opportunity to join a collaborative, hard-working, fast-paced and fun team!

About Our Client

The Acquisition Marketing Manager will be responsible for vetting new digital acquisition partners and technologies across all digital disciplines for all banners, in order to ultimately drive new ways to acquire customers.

Job Description

Responsibilities:

  • Recommend new platforms, technologies and agencies to help manage, optimize and scale our native advertising campaigns.
  • Identify and test new customer acquisition opportunities to improve performance and/or reduce expenses, with a drive to rapid growth in New Customer Acquisition
  • Present results and recommendations for improvement to peers and senior management
  • Lead the go-to-market planning and execution of new offerings, including working closely with product management teams for all aspects of digital media campaigns.
  • Lead campaign design and build to test ad copy, landing page, bidding, and audience targeting to find opportunities to drive incremental growth.
  • Analyze channel performance and circulate updates to key stakeholders around the US and Global business.
  • Knowledge of the digital landscape including but not limited to affiliate, social, acquisition and mobile.
  • This person is responsible for staying up to date on emerging trends and technologies in the digital space

The Successful Applicant

Qualifications:

  • Bachelors, MBA a plus
  • 3-4 years' hands-on experience driving customer acquisition through digital marketing (agency or in-house) - ecommerce / subscription experience a plus
  • Highly analytical / numerate and a strong track record making data-driven decisions
  • Familiar with UX best practice, landing page optimization, creative optimization
  • Experience with Google Adwords, Facebook Power Editor, Google Analytics a strong plus
  • Applicants should be passionate, organized, flexible self-starters with good work ethic and interpersonal skills

What's on Offer

Competitive base salary based on candidates experience.

Apply for this job

Click the Apply or LinkedIn button below or contact Victoria Vonnes quoting job reference 1203571
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