Role details

Digital Marketing Manager

New York   •  Permanent

Bullet points

  • Exciting growth opportunity for Digital Marketing specialist.
  • Opportunity to join a collaborative, hard-working, fast-paced and fun team!

About Our Client

A New York City based fashion company is currently seeking a Digital Marketing Manager. He/she should be metrics driven and will seek to improve upon KPIs by acquiring the right type of customer. The successful candidate will own the development, implementation and measurement of all social marketing strategies. He/she will be the end-to-end owner of all outlets - creating content, implementing innovative campaigns and partnerships and optimizing customer touch points.

Job Description

Job Description:

  • Create, manage, and execute marketing strategies across channels that drive Merchandiser acquisition based on strategically targeted audiences and messaging
  • Manage the strategic optimization and day-to-day aspects of the company's paid channels including SEM, display, affiliate, and paid social
  • Own all lead acquisition metrics including budgeting, CPL/CPA, and conversion metrics
  • Monitor real-time data to support the day to day optimization's of digital marketing channels
  • Develop and maintain reporting across social channels to understand ROI and growth opportunities. Show measurements that reflect the growth and impact of all platforms.
  • Aid in the strategy and development of ad creative and audience building and targeting
  • Manage creative, ad, and landing page testing schedule to drive improved campaign result

The Successful Applicant

Qualifications:

  • Bachelor's Degree in marketing, communication or related field
  • 4+ years of experience with social media strategy and implementation, ideally in retail or branded fashion/accessories.
  • Proven experience with social media strategy, community management, and content optimization
  • Solid understanding of PR and Marketing
  • Own the day-to-day creation, management, and distribution of brand-aligned content across all social channels aimed to drive brand engagement and Sequin's website and stores sales.
  • Ability to thrive in a fast paced, entrepreneurial, high-energy environment that requires that ability to mult-itask and implement high priority initiatives
  • Exceptional written and verbal communication, planning, and project management skills at both peer and management levels

What's on Offer

  • Competitive base salary
  • Full benefits: Medical, dental, and vision
  • 401k
  • Opportunity to join a collaborative, hard-working, fun team with a lot of potential to grow within the company.





Apply for this job

Click the Apply or LinkedIn button below or contact Victoria Vonnes quoting job reference 1203299
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