Role details

Digital Marketing Manager

New Brunswick   •  Temporary

Bullet points

  • Digital Marketing Manager
  • Field Force Technology

About Our Client

Our client is a global health care company with more than 90 years in health care innovation.

Job Description

* Assist in the development and implementation of Field Force Technology (FFT)
* Responsible to assist in the development and coordination of interactive visual
based on brand/portfolio strategy.
* Ensures initiatives are aligned to key managed markets and brand strategies by
proactively communicating with Brand team prior to implementation.
* Acts as the FFT lead for designated customer segment, ensuring brand/portfolio
* Partners with brand teams to identify key metrics and evaluates
* ROI/impact of programs. Collaborate with brand teams for course corrections
* Acts as the point person for tactical execution within the designated segment, drives the brand materials.
* Ability to develop digital visual aids based on brand messages and in creating ideal, engaging user experiences for the field force
* Assist in developing standards and guidelines for iVAs for Marketing and agencies that leverage the platform while developing ideal customer/HCP experiences, including tagging, distribution and training.
* Lead the Promotional Review Board (PRB) review of iVA
assets and services.
* Update the business requirements necessary to optimize the
iVA program, including enhancement of the technical platforms
* Maintain quality control of the platform and assets.
* Collaborate with Owned Media to develop a
content management system enabling the digital visual aids identifying opportunities
to share digital assets and create consistent tagging of messages/interactions across
multiple customer touch points.
* Develop an in-depth knowledge of the digital customer (field force, health care professionals)
* Collaboration with Marketing, Sales and CE, assist in the implementation of iVA reporting and analytics within marketing that allow brand teams to utilize the data coming from the field.
* Ensure all aspects of the iVA are compliant with all in-house and infield guidelines.
* Assist in developing and executing the device rollout plan. Manage the project timeline and deliverables across multiple functions and brands in executing FFT.
* Develop, distribute and trains on iVA platforms and processes (i.e. Adobe Experience Manager, Veeva, etc.)

The Successful Applicant

* A Bachelor's Degree in Marketing, technology or related field required. Advanced
* degree preferred.
* A minimum of 5-6 years of digital and relationship marketing experience with at least 2
years in the pharmaceutical industry.
* Experience implementing digital assets
* Experience in creating digital customer-centric experiences.
* Extensive knowledge and experience in designing and implementing project plans.
* Knowledge and understanding of sales force automation and mobile technologies
as well as FFT trends in the industry.
* Excellent collaboration skills required to work with internal stakeholders and
coordinate activities across multiple key suppliers.
* The ability to think analytically, evaluate data and develop programs to test the
effectiveness of tactics.
* Strong background and experience in being able to apply technological solutions
for Sales & Marketing purposes.
* Strong technical background with working knowledge of digital content, content management and analytics

What's on Offer

Competitive Compensation

Apply for this job

Click the Apply or LinkedIn button below or contact Alexandra DePierro quoting job reference 1206391
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