Role details

Digital Marketing Specialist

Horsham   •  Permanent

Bullet points

  • Digital Marketing Specialists needed for growing company
  • Large non profit seeking digital marketing specialist

About Our Client

Large non profit

Job Description

  • Manage all digital advertising campaigns, including planning, implementation, monitoring, optimization, analysis, and reporting.
  • Create, proofread, and execute marketing campaigns; assist in creating taglines and copy for marketing campaigns.
  • Incorporate knowledge of DIA Americas' products, life sciences industry, and the needs of various customer segments into digital campaign content.
    • Monitor Google Analytics, Google AdWords, and Yahoo! Bing ads and report findings by providing a monthly Executive Summary; provide recommendations to adjust campaigns in response to increase campaign performance.
    • Measure and report performance of all digital marketing campaigns and website traffic.
    • Increase engagement and generate awareness of DIA's key messaging, products and services by pushing marketing content out to DIA Americas' social media channels (LinkedIn, Facebook, YouTube, Twitter, Instagram).
  • Managing employee and volunteer brand advocacy

  • Direct on-site event social media engagement strategy as well as DIA'S Global App strategy.
  • Build and pull marketing lists from a CRM system (Personify) for various campaigns.
  • Exhibit at industry tradeshows/conferences on DIA's behalf to bring awareness of DIA's portfolio and key messaging.
  • Perform other duties as assigned.

The Successful Applicant

    • Bachelor's degree required, with major in Marketing Advertising or Communications preferred.
    • Minimum of 5 years' experience in a marketing-related field.
  • Must have experience managing full digital marketing scope, including budget and/or channel forecasting, display, content marketing and lead generation.

  • Experience managing paid search campaigns via Google AdWords and Yahoo Bing ads.
  • Strong understanding of Google Analytics and social media management and reporting tools.
  • Must possess strong MS Office skills, including Word, Excel, PowerPoint, Outlook, and database (Personify preferred).
  • Experience with Adobe Illustrator, Photoshop, and InDesign, as well as HTML is preferred.
  • Excellent communication (written and verbal), interpersonal and negotiation skills.
  • Excellent relationship-building skills and strong customer-focused orientation.
  • Ability to interact effectively and appropriately with individuals of various levels, professions, and cultures.
  • Excellent organizational skills, attention to detail, and ability to manage multiple time-sensitive projects concurrently.
  • Ability to work both independently and as a team member.
  • Must have strong problem-solving and decision-making skills; ability to determine the most efficient way to accomplish a task.
  • Some overnight travel required, including possible international travel.

What's on Offer

Competitive offer, growth, excellent benefits and culture

Apply for this job

Click the Apply or LinkedIn button below or contact Brittany Gelrod quoting job reference 1192790
As you are using an Apple iOS device we are unable to offer you the CV upload function. Please apply with your Linkedin profile below or contact Brittany Gelrod quoting job reference 1192790