Role details

Director of Marketing

Woburn   •   USD135,000 - USD145,000   •  Permanent

Bullet points

  • Director of Marketing position with a market leading semiconductor company.
  • Company with a rich history has successfully grown every year for a decade.

About Our Client

The company has successfully grown every year for the past 15 years and has a rich history having been in operation for 50 years. They have recently expanded their facility in order to support this growth and are now looking for someone to run their Marketing department.

Job Description

  • Strategic thinking: Utilize market research, customer insights and competitive intelligence to identify market gaps and growth opportunities. Leverage knowledge and business acumen to influence new products and partnership strategies. Use this intelligence to develop leadership positioning and create impactful marketing programs.
  • Value Proposition and Brand: Using a combination of strategic market and customer insight and competitive understanding work with engineering, sales, and company leadership to develop differentiated value propositions that build our reputation and brand in specific market verticals.
  • Create and execute the go-to-market strategy for new and existing products and services globally. Develop and implement short and long range market specific strategies and programs including sales channels, partnerships, and acquisitions that provide strategic business opportunities.
  • Manage all aspects of market research, including competitive monitoring, customer surveys, market planning, development of marketing media and advertising.
  • Create and implement marketing communication plan to achieve corporate goals, generate leads, drive revenue, increase market share, and achieve optimal brand awareness. Approve and direct the development of all advertising and promotional programs, including trade shows and the website.

The Successful Applicant

  • Proven track record in developing and implementing marketing strategies and plans in previous B2B setting. The ideal candidate will have experience in at least two of the medical, semiconductor or aerospace markets.
  • Strong team player possessing excellent oral and written communication and presentation skills.
  • BS in Engineering or related technical field. MBA desirable
  • 10-12 years of experience marketing technical products with demonstrated success.

What's on Offer

Competitive compensation and benefits attached.

Apply for this job

Click the Apply or LinkedIn button below or contact Harry Masters quoting job reference 1197692
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