Role details

Head of E-commerce

Shanghai, China   •  Permanent

Bullet points

  • Global Ecommerce business leader of one brand
  • Attractive Package

About Our Client

An Essilor International subsidiary, EyeBuyDirect innovates and leads the development of the American fast growing online prescription eye wear market. EyeBuyDirect has successfully mixed cutting edge technologies, state of the art production, innovation and creativity to generate rapid growth and position itself for global expansion. Here at EyeBuyDirect we design and manufacture our own products to provide perfect styles at unbeatable value. The work environment is young, friendly and creative. In addition to provide a solid experience we also offer great career development potential to our successful employees.

Job Description


  • Identify and communicate business needs based off analysis for improved website functionality and enhanced customer experience to dramatically grow the business
  • Identify, recommend, and execute strategies and initiatives to drive significant increased website traffic, conversion rates, revenue and profitability
  • Execute strategies to further elevate our position in the US market as well as globally through international expansion
  • Manage all customer touch points and coordinate with other departments to maximize customer satisfaction.
  • Lead optimization for search engines: manage link profiles, website content, and site architecture
  • Utilize website usability methods to develop and maintain brand merchandising standards and increase total conversion
  • Research and develop mobile design recommendations, to increase mobile conversion rates
  • Determine key performance metrics and incorporate them in the ecommerce user experience design and processes
  • Lead & develop a high performance team of over 10 individuals through training, coaching, and direct supervision
  • Complete associate evaluations while empowering them in their career advancement
  • Drive innovation and execution throughout the ecommerce team by establishing high expectations for quality, efficiency, and customer service
  • Build cross-functional relationships with the Marketing and IT teams to ensure alignment of ecommerce initiatives
  • Navigate technical and content issues and overcome challenges while maintaining good relationships with vendors and teams
  • Review and assess new and emerging compliance and regulatory issues to ensure policies and programs address changing needs in our ecommerce business
  • Lead business analysis of all systems to ensure they meet the expectations of long term ecommerce strategies
  • Negotiate vendor contracts, rate and service level agreements for all ecommerce initiatives
  • Manage ecommerce budget by tracking expenses, coordinating accounts payables, comparing and analyzing actual results with plans and forecasts


The Successful Applicant


  • Strong skills in strategy and planning, merchandising and marketing, and vendor selection and management
  • Ability to learn quickly and apply "best practices" to both process and technology solutions to drive ecommerce strategies;
  • Strong decision making skills with a track record of leading multiple projects in a fast-paced, deadline-driven environment
  • Exceptional interpersonal skills for communicating effectively with technical and non-technical individuals
  • Proven leadership skills derived from having direct responsibility for building and leading a cohesive, high-performing team
  • Strong drive for continuous improvement and flexibility in a changing work environment
  • Knowledge of IT security and regulatory compliance
  • Frontend customer experience focused on acquiring and retaining customers
  • Backend integration experience between systems
  • Well versed with web analytics research tools/processes and distilling conversion drivers from user behavior research

Education and Experience:

  • Bachelor's/Master's degree in business management, computer science, or related degree or equivalent experience is required
  • 7+ years relevant experience in progressively responsible roles including development, implementation, and project management within an E-commerce environment
  • 5-7 years of experience managing teams

What's on Offer

  • Great opportunity to lead a high performance team, and manage brand's Ecommerce business globally.
  • Note: This is an exclusive role with Michael Page. All 3rd party application will be forwarded to Michael Page directly.

For a confidential discussion about this role please contact David Chen on +86 21 6122 2616

Apply for this job

Click the Apply or LinkedIn button below or contact David Chen quoting job reference 3204720
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