Role details

Marketing Manager - Digital Acquisition

Portland   •   USD120,000 - USD140,000   •  Permanent

Bullet points

  • Based in Portland
  • Digital Marketing

About Our Client

My client is a provider of financial services and information management services to the United States commercial and government vehicle fleet industry.They operate internationally and have revenues around $1b. They're are based in Portland, Maine.

Job Description

The Manager of Digital Acquisition will report to Director, Marketing Acquisition and will be responsible for developing and executing the Digital Acquisition strategy for the Fleet business. Responsibilities include:

  • Develop holistic, integrated, and innovative digital marketing strategies and channel execution to acquire and engage prospective customers in digital channels.
  • Drive breakthrough creative platforms that drive Card acquisition online
  • Employ keen understanding of proprietary and competitive capabilities/marketing programs to recommend best go-to-market approaches
  • Provide vision and insight into business capabilities required to deliver against future strategy
  • Lead cross-functional teams to develop campaign strategies and testing in digital, leveraging segmentation, incentives, and creative insights.
  • Ensure all initiatives are vetted with stakeholders to ensure all initiatives are compliantly and seamlessly executed
  • Evaluate marketing investment opportunities and recommend budgets to deliver best-in-class marketing and demonstrate ROI and the value of marketing to the organization.

Apply today for consideration within 24 hours.

The Successful Applicant

In return for a competitive remuneration package, the successful candidate will possess the following:

  • 3+ years of marketing experience with expertise in digital
  • Solid track record of identifying customer needs and expectations, and designing and executing engaging and profitable marketing strategies to address them
  • Strong strategic and creative thinker with the ability to develop communications strategies and translate into creative executions
  • A passion for leveraging analytics and metrics to drive marketing effectiveness
  • Proven ability to take risks, think big and bold, and challenge the status quo; Proven history of innovation
  • Exceptional skill in driving results, while ensuring seamless and flawless execution
  • Exceptional interpersonal, oral and written communication skills, with the ability to articulate the team's vision, strategy and results across a variety of constituencies
  • Ability to be flexible and thrive in an ever-changing environment
  • Proven track record of effectively managing and developing people
  • Budgetary and financial accountability

What's on Offer

$ 120,000 to $ 140,000 base salary, competitive benefits and performance related bonus scheme.

Apply for this job

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