Role details

Senior Brand Manager

White Plains   •   USD130,000 - USD140,000   •  Permanent

Bullet points

  • Family-Owned Consumer Goods Company Seeking Dynamic Senior Brand Manager
  • Passionate Leader With Abiltiy To Create and Execute Marketing Initiatves

About Our Client

Our client is a family-owned, consumer goods company located in Westchester, NY.

Job Description

  • Implement strategies for franchise brand development to drive exceptional long-term growth
  • Achieve annual sales and profit goals by successfully creating and executing marketing plans
  • Work closely with department heads, creative team heads and agencies on integrated marketing campaigns
  • Expand intimate health business by developing new products/technology with R&I
  • Contribute to strategy for sales growth with eCommerce General Manager and develop sales presentations
  • Work closely with global team to understand and coordinate strategy in the U.S. market
  • Continuously seek to understand target consumers and program effectiveness with the Market Research team
  • Work with Global Teams to drive sales in the U.S. market
  • Conduct proactive market research and predict industry trends in personal care space
  • Develop packaging and packaging materials with Package Development, Purchasing and Manufacturing personnel

The Successful Applicant

  • 5-7 years experience in brand marketing with CPG company
  • Strong training of classical marketing skills
  • Experience developing 360 marketing plans
  • Familiarity with television, radio, print, public relations, digital and social media
  • Analytical skills
  • Ability and willingness to be "hands on"
  • Entrepreneurial mindset
  • Proactive, hands-on work ethic
  • Passionate decision maker with desire to have impact on company growth

What's on Offer

Competitve Salary, Bonus, Benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Madeline O'Donnell quoting job reference 1199761
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