Understanding the Perception of Your Construction Company in the Marketplace

Making a name for your company is no easy feat, but it’s also the best way to get great projects and exceptional talent.

The only way to know if you’ve done that, however, is to completely understand how people in the industry see your organization. Whether the evaluation is positive or negative, you need to know where you stand in order to take the next step.

Here are some things you can explore to learn more about the perception of your company.

Awareness

If no one knows the name of your company, you’re going to have to play catch-up for a little while. People can’t have an opinion of you or your work if they aren’t aware of you in the first place.

Word of mouth plays a large role here. You, your clients, and your employees should have some positive things to say about your company and a reason to bring it up in professional conversation. Networking is key and valuable here.

Internet Presence

If your competition was to research your organization, what would they find? It’s important to know how you appear online to both your competitors and your potential clients.

See if there are any reviews of your work online, and see if it’s easy to find your website and social media profiles. Find out what can be improved and create a game plan.

This is also a good way to discover even more of your competitors and see what they’re doing in this space. You may be able to gain some valuable intel this way.

Branding

If people start to see your logo or company colors in a lot of high-traffic places, they may become curious about what you can do.

Find top construction news sites and other local spaces where you can invest in a little advertising. Putting your company’s banner and logo in these places can at the very least put your name out there. At best, you could get some clickthroughs to your own site.

Career Fairs

It’s important to reach the young workers who are just entering the industry. These people can form the foundation of your business and turn into some of your best assets.

Tell these students what your company does, and why they should consider working with you. It will certainly get young candidates talking about your organization, and it will create more visibility for you in the industry.

A lot of known construction companies know how key these fairs can be. They’re almost always present and work to drive applications for the younger demographic while they’re there. If you can leverage these events as a networking opportunity for your organization as well, the investment pays off even more.

Maintain Relationships

When an employee does leave your organization, make sure that you do all you can to eliminate any negative feelings they may have. (If possible, make every effort to do this before they leave in the first place.)

Have a frank, honest conversation with them to find out how you can improve and let them know that they were valued and that you wish them luck. Do everything you can to ensure that no employee ever leaves your company with a bad taste in their mouth.

If you’d like help finding the best employees that could boost the reputation of your business, reach out to the recruitment experts at Michael Page. You can also submit a job spec here.