Associate Brand Manager

This role requires working in office Tuesdays & Wednesdays in White Plains, NY.
Opportunity to contribute to building a brand within a family owned company.

About Our Client

The brand's marketing function has recently relocated to White Plains, NY, and is in the process of building a high-performing team dedicated to revitalizing and growing the business. Reporting to an experienced brand leader with a track record at major CPG companies, you'll have the chance to work on creating the brand's foundation, from crafting communication strategies to driving awareness and market share in a highly competitive space.

Job Description

Perform competitive analysis to position the brand effectively against major competitors in the personal care industry.
Manage and optimize budgets, ensuring resource efficiency and strong ROI.
Collaborate on go-to-market strategies and support product development initiatives.
Leverage strong financial and analytical skills to inform strategic decisions and measure impact.
Develop and present compelling stories to build brand awareness and advocacy internally and externally, including at trade shows and industry events.
Lead research efforts to deepen insights into the product category and consumer behavior.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

Experience in competitive analysis, particularly against large, established competitors.
Strong financial acumen and the ability to manage budgets effectively.
Familiarity with go-to-market strategies and product development.
Analytical mindset with the ability to interpret data and inform strategic decisions.
Experience in the personal care industry is preferred, particularly within culturally sensitive product categories.
Comfortable working in a highly collaborative, fast-paced environment with limited processes.