Associate Director Marketing - Medical Devices - Remote

• Digital Strategy & Execution
  • Define and lead Company's holistic digital marketing strategy across web, email, content, paid media, social, and eCommerce.
  • Build and optimize the digital customer journey across audiences, from awareness to engagement to conversion.
  • Lead the development of our digital education platform in collaboration with clinical and commercial teams.
  • Own the roadmap for digital infrastructure-including CMS, web performance, analytics, and platform integrations.
• Team Leadership & Collaboration
  • Manage and mentor the Digital Marketing Manager, Content Marketing Manager, and Creative Manager.
  • Foster a high-performing, collaborative digital team with a focus on creativity, experimentation, and accountability.
  • Partner closely with product, clinical, commercial, and executive teams to align digital initiatives with business goals.
• eCommerce & Platform Development
  • Lead the launch and growth of Company's eCommerce presence, including platform strategy, UX, merchandising, and optimization.
  • Ensure digital channels are built to scale while staying customer-centric and conversion-driven.
• Brand Presence & Creative Direction
  • Guide the creative vision for digital brand expression across web, social, and campaign assets.
  • Ensure visual and voice consistency across all channels, in partnership with the Creative Manager and external agencies.
• Analytics & Optimization
  • Define and own KPIs for digital performance-site traffic, engagement, conversion, lead generation, and ROI.
  • Build a data-driven culture that uses insights to continuously refine content, UX, campaigns, and workflows.
  • Champion tools and systems (GA4, HubSpot, CMS, etc.) that support efficient tracking and performance optimization.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.