Brand Manager - Food & Bev

Woodcliff Lake, New Jersey Permanent USD90,000 - USD110,000 per year
  • Brand Manager opportunity at a rapidly growing NJ based CPG company - hybrid
  • Competitive Salary, Amazing Growth Opportunity, Direct Hire Role

About Our Client

My client is a fast moving CPG products manufacturer and distributor of several beverage product categories.

Job Description

Key Responsibilities:

  • Lead the cross functional team in day-to-day brand product portfolio management.
  • Perform monthly business analyses to understand category and brand performance; translate analyses into insights, implications, and recommendations to achieve brand business targets.
  • Partner with external agencies on executing and measuring marketing programs.
  • Lead commercialization process for innovation and product/packaging renovation.
  • Collaborate with sales and cross functional team to create selling materials to support new product launches, trade and pricing strategies, and shelf management initiatives.
  • Manage, track, and evaluate range of consumer and trade promotional activities.
  • Assist with e-Comm brand projects and activities.



Competencies & Skills:

  1. Passion to work for challenger brands. Mindset to do more with less.
  2. Inherent understanding of how to build brands in culture in the US.
  3. Digital marketing; earned media and influencer marketing.
  4. Strong verbal, written communication, and presentation skills.
  5. Sense of urgency, hands-on, ability to priorities and deal with ambiguity.
  6. Cross functional integration and ability to influence, including those outside marketing.



MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

  1. US CPG experience, food and/or beverage (coffee) marketing experience a plus.
  2. Experience working with budgeting and detailed numerical analysis.
  3. Experience managing social and PR agencies.
  4. Experience with syndicated data tools (Nielsen, IRI)
  5. Undergrad required; MBA preferred. Minimum of 1-2 years of marketing experience (with MBA) or 3+ years of marketing experience (without MBA)

What's on Offer

  • Amazing growth opportunity
  • Health insurance benefits
  • PTO
  • 401k
  • Hybrid schedule
Contact
Sarah Jones
Quote job ref
JN-042024-6409483

Job summary

Sector
Marketing
Sub Sector
Product Marketing
Industry
FMCG (Fast Moving Consumer Goods)
Location
Woodcliff Lake
Contract Type
Permanent
Consultant name
Sarah Jones
Job Reference
JN-042024-6409483