Brand Manager

White Plains Permanent USD85,000 - USD100,000
  • Competitive Salary
  • Significant Growth Opportunity

About Our Client

This client is one of the largest sparkling wine companies in the U.S.

Job Description

RESPONSIBILITIES
* Collaborate with Brand Development, Below the Line, PR, and the Sales Team to Develop & Execute Annual Marketing Plans & Activation's
* Manage portfolio Marketing Budget
* Lead on Brand Education (Brand Master Bios, Presentations & Videos, Winemaker & Brand Ambassador Bios)
* Lead Development or Procurement of Brand Assets including Bottle Shots, Winery & Vineyard Imagery, Labels, Logos, Brand Videos, Websites, Brochures, Tech Sheets, Sell Sheets, etc.
* Lead the Roll-out of New SKUs (Shippers, UPC, Tech Sheets, Product Samples)
* Manage and Develop Global Supplier Relationships with Partner Wineries
* Assist Sales with Winery Visit Requests, Sales Trips to Wineries, and Supplier Visit across US markets
* Help Manage External Agencies & Partners, including Consortiums, Trade Groups, etc.
* Collaborate with PR on Supplier Communications / Press Story Pitching
* Work with Social Media Team on brand/portfolio Social Media/Digital activations
* Assist & Collaborate with the eCommerce Team to make brand websites shoppable, with assets and promotions
* Manage Brand participation at Events / Wine Festivals
* Collaborate with Sales Team on Event Tastings & Online Webinar Planning & Execution

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

COMPETENCIES
* Strategic Thinking / Planning
* Communication / Presentation Skills
* Interpersonal Skills / Teamwork Attitude
* Business Acumen / Job Knowledge
* Cross-Functional Collaboration
* Time Management / Planning / Organizational Skills
* Initiative / Innovative & Creative Problem Solver
* Analytical Skills
* Entrepreneurial Mindset & Results Driven
* Budget Management

REQUIREMENTS
* Minimum Bachelor's Degree
* 4-5 years of marketing with relevant Luxury/Fine Wine experience is a plus
* Solid understanding of the 3-Tier Distributor system is a plus
* Experience working with Suppliers / Winemakers with Supplier Travel and USA Activations
* Marketing Strategic Approach & Planning experience
* Experience working with Social/Digital Marketing, Public Relations, eCommerce
* Ability to multi-task & prioritize to deliver results on time and on or under budget
* Strong proficiency in Microsoft Office

What's on Offer

Competitive compensation package and a significant growth opportunity

Contact
Christian DiDonato
Quote job ref
JN-032022-5405832

Job summary

Sector
Marketing
Sub Sector
Brand & Design
Industry
FMCG (Fast Moving Consumer Goods)
Location
White Plains
Contract Type
Permanent
Consultant name
Christian DiDonato
Job Reference
JN-032022-5405832