Content Marketing Manager

Be part of a new / growing content and digital marketing team
Drive successful digital marketing campaigns and craft compelling copy

About Our Client

Our client is a small medical device manufacturing company on the North Shore of Boston. Due to growth they are building out a digital marketing team from the ground up - one of the key roles will be a Content Marketing Manager.

Job Description

Responsibilities:

Content Strategy & Execution
- Develop and implement a comprehensive content marketing strategy aligned with Company's mission and business objectives.
- Collaborate closely with clinical, product, and commercial teams to create educational and value-driven content that builds credibility and trust.
Content Development & Oversight
- Manage the content calendar and maintain the content library across various formats, including blogs, web copy, testimonials, videos, webinars, and more.
- Write and edit compelling copy that supports campaign objectives across digital channels.
- Oversee the development of content, ensuring consistency with brand voice and messaging.
Social Media Strategy & Management
- Own the social media strategy and develop platform-specific content plans for LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
- Monitor performance metrics, optimize posting cadence, and stay abreast of trends and best practices to enhance engagement.
Creative Leadership
- Translate brand strategy into engaging visual and written content that aligns with Company's commitment to excellence in ART.
- Collaborate with design teams to ensure brand consistency and storytelling excellence across all content.
- Develop innovative campaign ideas that capture attention and drive engagement within the fertility care community.
Performance &Optimization
- Utilize data and insights to inform content planning and measure effectiveness.
- Conduct A/B testing of content formats, messages, and creative elements to optimize performance and return on investment (ROI).

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

Requirements:

B.S. in Marketing, Business or other related field.
3-6+ years of digital / content marketing experience.
Social Media, Digital Marketing and SEO.
Exceptional writing and editing skills with an editorial mindset and attention to detail.
Experience in translating clinical or technical information into accessible, engaging content.
Collaborative and team first mindset.
Ability to effectively work cross functionally across teams and departments.
Experience with marketing tools like Hubspot.