Digital Marketing Manager - Medical Device - JN-062025-6757672

Be part of a new / growing content and digital marketing team
Drive successful digital marketing campaigns and craft compelling copy

About Our Client

Our client is a small medical device manufacturing company on the North Shore of Boston. Due to growth they are building out a digital marketing team from the ground up - one of the key roles will be a Digital Marketing Manager.

Job Description

JOB RESPONSIBILITIES

Website Ownership &CMS Management
- Lead all website design, development and operations, including updates, optimization, UX enhancements, landing page builds, and CMS management (e.g., Webflow, WordPress, or similar).
- Build and maintain tracking infrastructure to monitor user behavior, funnel performance, and goal completions.
eCommerce & Digital Strategy Development
- Partner with product and commercial teams to define and launch eCommerce capabilities aligned with business needs.
- Drive a roadmap for digital enhancements that support conversion and customer experience.
SEO & Paid Advertising
- Build and execute an integrated SEO strategy, including on-page optimization, technical SEO, and content recommendations.
- Own paid digital campaigns across Google Ads, LinkedIn, and other relevant channels to drive traffic, MQLs, and conversions.
- Monitor and optimize ad performance based on clear KPIs and ROI targets.
Analytics &KPIs
- Define and report on key digital marketing metrics across all owned and paid channels.
- Translate insights into actionable recommendations for content, UX, and campaign strategy.
Email Marketing & Automation
- Build and manage email campaigns, nurture workflows, and newsletters to engage prospects and partners.
- Collaborate with content and clinical marketing teams to ensure timely and relevant messaging.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

B.S. in Marketing, Business or other related field.
3-6+ years of digital / content marketing experience.
Expertise in UX design and optimization, web management, SEO, and paid media.
Strong analytical mindset with a track record of improving performance through data.
Experience in translating clinical or technical information into accessible, engaging content.
Collaborative and team first mindset.
Ability to effectively work cross functionally across teams and departments.
Experience with marketing tools like Hubspot.