Director of Demand Generation - Hybrid - Boston MA

Boston Permanent USD135,000 - USD150,000
  • Leader in modern cloud software for local governments and state agencies
  • 2021 Top Workplaces USA award winner and a Forbes 2022 America's Best Startup

About Our Client

Our client has developed an easy-to-use, modern Cloud software that features robust solutions for Budgeting and Planning, Permitting, Licensing, and Code Enforcement, Financial, Procurement and Reporting and Transparency. Recently, they have raised $200 million in capital from PE and other venture funds and powers more than 1,000 cities, counties, and state agencies across the United States.

Job Description

Reporting to the VP of Marketing, the Director of Demand Generation will work across cross-functional teams to drive quality lead generation across integrated marketing channels. You will be mostly responsible for the following:

  • Develop media and lead generation plans for both paid and house list campaigns across emails, webinars, PPC, display, and social
  • Build and manage the demand gen budget across all channels and systems
  • Manage database quality for both customers and prospects, lead routing, lead scoring, and reporting in the CRM system.
  • Measure campaign performance against KPIs to improve funnel conversion rates over time
  • Work closely with the entire marketing team to incorporate content, SEO/SEM, social, email, and events to drive integrated campaigns
  • Forge strong communications with Marketing, Sales, and Customer Success teams, and support lead flow service level agreements (SLAs) between marketing and sales.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

The ideal candidate would be characterized by established success in creating, driving, and improving lead generation programs for the purpose of fueling sales and closing activity. In addition, you should possess most of the following:

  • 7+ years of experience in digital marketing
  • Excellent analytical and quantitative skills to interpret data and translate it into action
  • Excellent communication skills, both written and verbal, with close attention to detail
  • Strong leadership skills; able to mentor and drive a team to achieve desired results
  • Strong organizational skills to effectively manage multiple people, vendors, and projects on deadline
  • Comfortable in a start-up environment with an "all hands on deck" mentality
  • Expert in end-to-end campaign development, execution, and measurement
  • Innovative out-of the box thinker. You know the playbook but you're not limited by it
  • Proficient with Salesforce and Marketo or similar marketing automation tools
  • Relevant experience with Google Analytics, AdWords, and A/B testing

What's on Offer

  • $135,000 - $150,000 base salary
  • Performance bonus up to 20%
  • Equity portion as given at the Director level
  • 90% paid Medical/Dental/Vision premium for employees
  • fully paid Life and Short/Long term disability insurance
  • Unlimited PTO
  • Parental Leave policy
  • monthly fitness stipend, anniversary awards, etc.
Megan Floor
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Job summary

Sub Sector
Technology & Telecoms
Contract Type
Consultant name
Megan Floor
Job Reference