Save JobEmail Job Back to Search Job Description Summary Similar JobsTech used by innovative eCommerce brands to transform their digital experience.Lead the digital engagements strategy for a market leader in enterprise MarTech.About Our ClientOur client is an industry leader in driving digital experience transformation. They empower brands to turn static and conventional digital content into inspiring end-to-end brand experiences that drive revenue, captivate visitors, expand customer loyalty, and stand out among competitors. Backed by an intuitive, best-in-class platform, and a team of creative innovators in design, their technology brings digital experiences to life through limitless interactive possibilities.Job DescriptionReporting to the VP of Marketing, the Director of Demand Generation will lead the following:Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenueCreating impactful nurture programs to improve conversion rates from leads to opportunitiesWorking closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the hand off from marketing to salesOverseeing vendor selection and contracts as neededMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.The Successful ApplicantBachelor's degree in Business, Marketing, or a related field5+ years of B2B demand generation experience in SaaSExtensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digitalStrong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior managementA digital marketing portfolio of produced marketing workWhat's on Offer$130,000 - $150,000 basePerformance bonus up to 15%competitively priced medical and dental planswell-rounded employer-matched 401k planfree/discounted benefits and serviceswell-balanced work-life balance that includes generous sick and vacation time - up to 28 days personal PTOContactMegan FloorQuote job refJN-062022-5633496Job summarySectorMarketingSub SectorMarketing/Director/VPIndustryTechnology & TelecomsLocationBostonContract TypePermanentConsultant nameMegan FloorJob ReferenceJN-062022-5633496
