Director of Demand Generation - Remote - Boston-based

Boston Permanent USD130,000 - USD150,000
  • Tech used by innovative eCommerce brands to transform their digital experience.
  • Lead the digital engagements strategy for a market leader in enterprise MarTech.

About Our Client

Our client is an industry leader in driving digital experience transformation. They empower brands to turn static and conventional digital content into inspiring end-to-end brand experiences that drive revenue, captivate visitors, expand customer loyalty, and stand out among competitors. Backed by an intuitive, best-in-class platform, and a team of creative innovators in design, their technology brings digital experiences to life through limitless interactive possibilities.

Job Description

Reporting to the VP of Marketing, the Director of Demand Generation will lead the following:

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
  • Creating impactful nurture programs to improve conversion rates from leads to opportunities
  • Working closely with the Vice President of Marketing for both granular tracking, reporting, and efficient lead management in the hand off from marketing to sales
  • Overseeing vendor selection and contracts as needed



MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or a related field
  • 5+ years of B2B demand generation experience in SaaS
  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
  • A digital marketing portfolio of produced marketing work

What's on Offer

  • $130,000 - $150,000 base
  • Performance bonus up to 15%
  • competitively priced medical and dental plans
  • well-rounded employer-matched 401k plan
  • free/discounted benefits and services
  • well-balanced work-life balance that includes generous sick and vacation time - up to 28 days personal PTO
Contact
Megan Floor
Quote job ref
JN-062022-5633496

Job summary

Sector
Marketing
Sub Sector
Marketing/Director/VP
Industry
Technology & Telecoms
Location
Boston
Contract Type
Permanent
Consultant name
Megan Floor
Job Reference
JN-062022-5633496