Director Integrated Marketing

Norwalk Temporary USD155,988 - USD176,786
  • Hybrid Role - Based in Norwalk CT
  • Contracted Role - Covering a maternity leave 5-6 months

About Our Client

Our client is a well know food, snack and beverage distributor.

Job Description

Primary accountabilities:



  1. Translate business and marketing objectives into clear and inspiring comms briefs


  2. Develop strategic roadmap for communications, to unlock growth & accelerate strategy to attract new households and build brands


  3. Build brand activations that are rooted in compelling insights, are culturally relevant, and deliver on brand fit and comms objectives/strategies


  4. Lead an Integrated Agency Team in the creation and development of comms plans, and ensure the idea/narrative is threaded throughout all elements


  5. Oversee execution of tactical components across creative production, media content, partnerships, consumer promotions plans, brand experience/events



Additional Accountabilities:



  • Evaluate data (trends, consumer insights, performance) to determine plan optimizations and pivots


  • Collaborate with consumer insights and brand in consumer learning journeys/comms testing


  • Support creation of marketing comms materials for internal stakeholders that clearly and

    compellingly deliver on creative idea and activation plan


  • Support brand in foundation work including brand pyramids, positioning and guardrails

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

The Successful Applicant

Ideal person would come from Marketing - MUST INCLUDE Integrated Marketing Experience, can come from Brand Marketing as long as they have the Integrated Marketing piece; Agency side experience a big PLUS...Comm Strategist or Prior Account VP role*This person will come in and will be leading a team of 3 managers, 1 Associate on this team
*Full time standard hours 8:30 am to 5:30 pm
*Must be collaborative and manage their time well - must be a strong multi-tasker
*Excellent Communication Skills

What's on Offer

*HYBRID role based out of Norwalk, CT; Tues and Thurs for now

  • Competitive hourly rate & benefits included beginning first day in role.
Contact
Lorraine Godinez
Quote job ref
JN-022022-5286826

Job summary

Sector
Marketing
Sub Sector
Marketing/Director/VP
Industry
FMCG (Fast Moving Consumer Goods)
Location
Norwalk
Contract Type
Temporary
Consultant name
Lorraine Godinez
Job Reference
JN-022022-5286826