Head of Growth Marketing - B2C

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Description

The expectation is that you can come in and create at least one working acquisition funnel within the first few months, and build a long-term strategy for success encompassing multiple channels.

• Create a compelling acquisition vision: Draw on deep data analysis, user research, and your experience to test, implement and scale growth flows that lead to tens of millions of users into our free skill-building courses.
• Build partnerships with world-class companies: We work with leading companies around the world to deliver their skill-building courses to students at scale. You will figure out how to leverage our corporate partners existing distribution capabilities to get our courses out to the world.
• Work with product and engineering teams to deliver value: In this role, you'll work across all of our teams to deliver long-term sustained wins in the growth team.
• Develop and execute on a clear content strategy: Execute on a strategy that drives key acquisition and engagement goals across organic owned channels
• Manage and grow a community of users: We want to build community so we can have students interact with each other and with us to make an even better education & recruitment platform for them.