Marketing Automation Manager- Med Devices- Florida (Remote)

Opportunity for Manager title for candidates exceeding minimum qualifications
Point person for marketing automation, reports to the Director of Marketing

About Our Client

About Our Client

Our client is a global leader of osmometry and analytical instrumentation in biotech, pharmaceutical and food & beverage laboratories located south of Boston. The company was founded over 60 years ago and pride themselves on their ability to contribute to the creation of life saving drugs, treatments, and ensure the quality and safety of food supplies. With just under 200 employees, our client is continuing to grow and is looking for a Marketing Program Manager to grow their outreach and influence in North America.

Job Description

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Description

Job Description

Builds and implements email marketing and marketing automation campaigns across the bio-pharmaceutical industry.
Responsible for email builds/sends, landing pages, content creation, list imports, audience segmentation, lead scoring and database management
Collaborate with sales and marketing team to set KPIs
Analyze and uncover opportunities to optimize campaigns to increase retention, conversion rates, ROI, and sales growth

The Successful Applicant

3+ years of digital marketing
2+ years of Pardot marketing automation
Understanding of Salesforce
Comfortable independently managing multiple projects
Experience using Google analytics and other analytic tools to inform campaigns

This recruitment assignment has been retained exclusively by Michael Page. Submit your resume today and Daniel LaBelle will review within 48 hours of submittal. If you are deemed suitable, you can expect a callback within 72 hours of submission.