Marketing Director

New York Permanent USD125,000 - USD175,000
  • Career progression opportunities
  • Opportunity to work with a global retail company

About Our Client

The brand has strong denim roots, it has evolved into an international lifestyle brand building its success off products of the highest quality and the perfect fit! The brand is committed to maintaining its best-in-class loyalty program with millions of loyalty card members and sustaining its market leadership as a customer-centric brand.

Job Description

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Description

  • Develop and oversee the implementation of the marketing and communications plan to achieve the company's key objectives
  • Build and execute the marketing strategy to drive brand awareness
  • Implement marketing initiatives to grow the company's market share in the denim industry
  • Oversee product launches, consumer promotions, all brand communications, and public relations
  • Complete live and post-campaign reporting and make necessary adjustments to improve campaign performance
  • Manage the marketing budget and drive increased efficiency
  • Assist in refining customer segmentation through consumer research and analysis
  • Manage all brand creative assets, from briefing through to dispatch and implementation, ensuring aligning with strategic objectives
  • Stay abreast of industry and marketing trends, social media updates, to constantly present new ideas and test new platforms

The Successful Applicant

  • Degree qualified in a relevant field
  • 7+ years of marketing experience
  • Thorough understanding of marketing strategies and practices
  • Strong organizational skills and ability to prioritize
  • Experience in the contemporary fashion industry is necessary
  • Experience working with a denim brand is preferable



What's on Offer

  • Competitive benefits and salary package
  • Career progression opportunities with a global retail company
Contact
Stephanie Morris
Quote job ref
JN-022022-5266785

Job summary

Sector
Marketing
Sub Sector
Marketing Management
Industry
Retail
Location
New York
Contract Type
Permanent
Consultant name
Stephanie Morris
Job Reference
JN-022022-5266785