Marketing Specialist - Performance and Growth (Freelance)

Pipeline Generation & Campaign Execution

• Execute demand generation campaigns across email, inbound, and marketing automation channels
• Translate campaign plans into structured execution within Salesforce and Account Engagement (Pardot)
• Build and manage lead nurturing flows to support funnel progression
• Ensure alignment between campaign setup, targeting, and regional commercial priorities
• Coordinate with internal teams and agencies to deliver campaigns on time
• Continuously test and optimise lead quality and conversion

Performance Monitoring & Optimization

• Monitor campaign and funnel performance across dashboards and channels
• Analyse conversion rates, engagement, and lead quality metrics
• Identify optimisation opportunities and establish performance benchmarks
• Apply automation and AI tools to improve execution efficiency and insight generation
• Support regular performance reviews with clear, actionable recommendations

Marketing Operations & Systems Excellence

• Ensure consistent and reliable use of Salesforce and Pardot
• Maintain campaign structure, naming conventions, and operational hygiene
• Monitor data quality, segmentation accuracy, and system integrity
• Support accurate reporting and dashboard maintenance
• Ensure smooth campaign-to-sales handover and lead flow processes
• Collaborate closely with Sales, RevOps, and Marketing stakeholders

Budget & Stakeholder Coordination

• Support budget tracking with the Marketing Director and Regional Director
• Ensure execution aligns with budget expectations and ROI objectives
• Provide visibility on performance, risks, and optimisation opportunities

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.