North America Marketing Manager - Ecommerce

• Develop and implement a comprehensive North American marketing strategy that aligns with global objectives and market-specific requirements.
• Oversee e-commerce and third-party marketplace strategies for multiple product brands.
• Partner with executive leadership to drive business growth, enhance brand equity, and increase market share.
• Ensure marketing efforts are fully integrated with sales, product development, and customer experience initiatives.
• Lead development and execution of go-to-market strategies for new products, including IoT innovations and category consolidations.
• Design and execute innovative, data-driven lead generation strategies to support B2B and B2C sales growth.
• Conduct profitability analysis by product, channel, and service to ensure optimal margins and strategic decision-making.
• Collaborate with internal teams to expand e-commerce channels, including new category growth on Amazon and other marketplaces.
• Strategically allocate marketing budgets to maximize ROI, with a focus on high-growth areas.
• Lead and mentor a team of product managers responsible for the North American product portfolio.
• Guide product strategies aligned with market demand, business objectives, and profitability targets.
• Promote collaboration among cross-functional teams to ensure timely and successful product launches.
• Leverage customer insights to support product development and lifecycle management.
• Manage the development and execution of integrated marketing campaigns across digital, print, social media, and in-store platforms.
• Ensure consistent brand messaging and visual identity across all touchpoints in alignment with global brand guidelines.
• Monitor campaign performance and use data-driven insights to optimize engagement and outcomes.
• Lead a dynamic marketing team with a focus on collaboration, innovation, and performance.
• Support professional growth through coaching, mentorship, and development of cross-functional initiatives.
• Build and maintain strong relationships with internal stakeholders and global partners.
• Oversee the North American marketing budget, ensuring effective resource allocation and cost efficiency.
• Negotiate with agencies and vendors to enhance ROI and support strategic initiatives.
• Present marketing strategies, KPIs, and performance insights to senior leadership and global stakeholders.
• Use analytics to drive continuous improvement in marketing efforts and business alignment.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.