VP of Marketing

The VP of Marketing will be responsible for managing all marketing efforts including brand management, product marketing, digital marketing, PR, market research, social media / influencer marketing efforts.

• Develop and execute the overall marketing strategy to enhance brand awareness, drive customer acquisition, and increase market share
• Lead development and implementation of integrated marketing campaigns across various channels including digital marketing, social media, email marketing, and content marketing
• Define and manage the brand identity
• Collaborate with cross-functional teams (sales, product development, operations)
• Utilize data analytics and marketing metrics to measure the effectiveness of marketing campaigns, optimize performance, and drive cont. improvement
• Manage relations with external vendors, agencies, and partners
• Identify and track industry trends, emerging technologies, and best practices

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.