Brand Lead, Director of Brand Marketing, Brand Marketing Lead

As Director of Brand, US, you will own the end‑to‑end brand vision and execution for the American market, reporting into the Global Head of Brand Marketing.Key responsibilities include:

• Building and owning the US brand strategy roadmap, balancing long‑term positioning with near‑term impact
• Leading creative development for major campaigns, brand IPs, partnerships, and storytelling moments
• Translating cultural insight, data, and intuition into narratives that resonate with Gen Z and Millennial audiences
• Partnering closely with content, growth, product, and media teams to launch integrated, high‑impact campaigns
• Defining and evolving brand voice, tone, and creative guidelines across channels and partners
• Identifying and unlocking influencer, creator, media, and platform collaborations
• Running test‑and‑learn sprints to continuously refine brand performance and effectiveness
• Establishing clear success metrics across awareness, consideration, engagement, and earned media impact

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.