Head of Social, Content, and Community

Strategic Leadership

• Develop and execute a comprehensive global social media strategy aligned with business objectives.
• Establish and evolve the brand's social presence across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Identify opportunities to engage in cultural conversations and generate social-first brand moments.
• Collaborate with cross-functional stakeholders across Marketing, Influencer, PR, Consumer Engagement, Product Marketing, Commercial, and Customer Experience teams.
• Manage social budgets, agency relationships, and resource planning.

Content Strategy & Creation

• Lead the development of engaging, innovative, and scalable content strategies.
• Oversee editorial calendars and content planning across all social channels.
• Direct content creation initiatives, including photo shoots, video production, and campaign development.
• Integrate organic social, influencer marketing, paid media support, and user-generated content strategies.
• Drive experimentation with emerging content formats, technologies, and platform features.

Community Engagement

• Develop and execute strategies that foster meaningful audience engagement and brand advocacy.
• Establish community management frameworks, response protocols, and brand voice guidelines.
• Partner with customer engagement teams to strengthen consumer relationships and loyalty.
• Monitor brand sentiment and address reputation management opportunities and challenges.
• Lead social listening efforts to identify trends, consumer insights, and engagement opportunities.

Performance & Analytics

• Define KPIs and measurement frameworks to evaluate social performance.
• Leverage analytics and consumer insights to optimize content and platform strategies.
• Implement testing and learning initiatives to drive continuous improvement.
• Deliver regular performance updates and strategic recommendations to senior leadership.

Team Leadership

• Build, mentor, and develop a high-performing social and content team.
• Foster a collaborative, innovative, and results-oriented team culture.
• Provide strategic guidance while maintaining a hands-on approach to execution when needed.
• Support employee development, succession planning, and organizational growth.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.