Product Marketing Manager- Industrial Engineering & Mfg

Responsibilities:

• Develop and execute content marketing strategies that support product launches, customer acquisition, retention, and revenue growth objectives.
• Own the creation of compelling product messaging and positioning that clearly communicates value propositions across target audiences and buyer personas.
• Produce and manage a wide range of content assets, including product briefs, case studies, white papers, eBooks, blogs, sales enablement materials, videos, webinars, customer stories, and website content.
• Partner with Product Management, Sales, Customer Success, and Marketing teams to translate technical product capabilities into customer-centric content and business outcomes.
• Lead go-to-market content development for new product launches, feature releases, and strategic initiatives.
• Create and maintain sales enablement resources, including battle cards, pitch decks, one-pagers, competitive comparisons, and objection-handling guides.
• Develop thought leadership content that strengthens brand credibility and positions the company as an industry expert.
• Conduct market, customer, and competitive research to identify content opportunities, industry trends, and messaging differentiation.
• Manage editorial calendars and content production workflows to ensure timely delivery of high-quality materials.
• Optimize content for SEO, digital campaigns, demand generation programs, social media, and website performance.
• Measure and report on content effectiveness using key performance indicators such as engagement, lead generation, conversion rates, product adoption, and pipeline influence.
• Collaborate with demand generation and digital marketing teams to align content strategies with campaign objectives and customer journeys.
• Ensure consistency in brand voice, messaging, and visual presentation across all customer-facing materials.
• Support analyst relations, public relations, and customer advocacy initiatives through strategic content development.
• Gather customer feedback and market insights to continuously refine messaging, positioning, and content strategies.
• Manage external agencies, freelance writers, designers, and content partners when needed to scale content production.

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MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.