Senior Manager - Marketing Communications - Tires

Lead and execute integrated marketing communications strategies across North America, ensuring alignment with global brand objectives while adapting campaigns for regional market needs.

Develop and deliver trade-focused marketing campaigns spanning B2C and B2B channels, including digital, print, social media, PR, events, promotions, and retail programs.

Oversee regional sell-out campaigns for both core brands and all major product categories, collaborating closely with sales and product teams to support commercial performance.

Manage relationships with creative, media, and digital agencies to ensure high-quality, on-brand execution across all channels.

Act as the primary liaison between global marketing teams and North American stakeholders to ensure consistent brand governance and effective local execution.

Lead marketing communications support for product launches, promotions, retail initiatives, and dealer programs across the U.S. and Canada.

Ensure consistent brand and design standards across all touchpoints, including web, email, events, point-of-sale materials, and retailer communications.

Own and manage monthly, quarterly, and annual MarCom budgets, tracking spend and ROI against defined KPIs.

Monitor campaign performance through analytics and reporting, providing insights and recommendations for continuous optimization.

Lead, coach, and develop direct reports while setting goals, tracking progress, and fostering strong cross-functional collaboration with Sales, R&D, and senior leadership.MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.