Five sustainability trends in packaging

The more climate change impacts the world at large, the more industries justifiably feel a responsibility to combat it and do what is in their power to lessen potential contributions to it —and that applies especially to packaging.

With each passing year, more resources are dedicated to innovation in packaging aiming to make it more sustainable and eco-friendly, and those developments are sure to continue.

Here are a few popular sustainability packaging trends that we’ve been seeing this year.

Embracing the “3 R’s”

“Reduce, reuse, and recycle” is a directive (and catchy) slogan that has been around for decades and has through the years become more and more urgent, important, and, in turn, adopted by industries and individuals alike. It’s essentially at the center of sustainable packaging, where companies are striving to use less packaging, reuse and repurpose materials whenever they’re able to, and to recycle their packaging wares once they’ve made it to a destination or into a consumer’s hands.

Multipurpose Packaging

Many companies are considering how their packaging can be beneficially used beyond its initial purpose. To do this, they’re getting creative with the look, feel, and materials that their packaging is made of, so when it’s done to do what it was initially intended to do, it can be repurposed into packaging for another product, a pragmatic tool, or even an attractive container.

Compostable and Biodegradable Packaging

Packaging materials that break down into the environment without negative effects on the environment, ecosystem, or wildlife are becoming more and more popular, and more and more advanced and sustainable. It’s an excellent way to continue using quality packaging that reduces carbon footprint.


Combining biological components with plastic materials to create sustainable packaging is an interesting and effective way to help shift away from fossil-fuel-based plastics that often have a negative impact on the environment. Using rice or corn materials in combination with recycled plastic, for example, is becoming a popular way to create sustainable packaging.


The easier it is to recycle materials, the more efficiently and effectively it’s going to happen. So, many companies are working to find ways to use one consistent material in packaging, which helps ensure that it is going to be fully recyclable, instead of using multiple materials, which can make it a challenge to separate into various components for recycling purposes.

Finding a Job in the Sustainability Sector

As focus continues to increase in and surrounding sustainability in the packaging industry, more jobs will open up, with many companies creating positions specific to maintaining and making advances in the space. Sustainability is and will continue to become more of a responsibility in more traditional or pre-existing roles, as well, so continuing to stay on top of trends could make you a more marketable candidate.

If a career in the sustainability area interests you, there are already plenty of opportunities available that you can find by searching our job listings or reaching out to one of our expert recruiters today.

And if you’re looking for more professional tips, please browse our advice section.

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